Entrepreneurship & Innovation

Workshop Review Series: Gamification

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Imagine a world where there is no work, just play!

This world exists here and now. Any examples?

VW created an advertisement, where stairs make sounds like a piano when you tap on them. So some persons first went in the direction of the elevator, just to turn round and have some fun on the steps.

Another one is Foldit, an online puzzling video game about protein folding. In 2011 players of Foldit helped to decipher the crystal structure of the Mason-Pfizer monkey virus retroviral protease (M-PMV), an AIDS-causing monkey virus.

A game is a voluntary attempt to overcome unnecessary obstacles. It can harness the creative power and let us feel good. Our brain releases dopamine, when we experience success in playing them. So how do we make a game? Goal needs a quantifiable outcome, a set amount of time and an artificial conflict.

DLDw14 Conference – “Relevance!” – Munich, Germany, July 2014 © Dominik Gigler

The strategy for creating a game is divided in three steps.

1st Define your game´s epic win – What annoys you?

2nd Define your goal´s quantifiable outcome and set the amount of time - How do we know when the goal is reached?

3rd Set the feedback loop that people go through – what are the cues?

The power of games shouldn´t be underestimated. It makes people more productive and combined with good emotions it simply makes more fun!

One note at the end: research proves that by giving cows names and treating them as individuals, farmers increased their annual milk yield by almost 500 pints – it even works with animals!



Mentioned in this article

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Gabriel McIntyre
The Game Beyond
Teacher
The Game Beyond
http://staging.dld-conference.com/users/gabriel-mcintyre
Amsterdam
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