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Company: Comscore Inc
Title: CO Founder, President, and CEO
Fields of operation: Business (non digital), Professional Service
Dr. Magid Abraham is president, CEO and co-founder of comScore, Inc. He is particularly focused on product development, business strategy and maintaining comScore's industry leadership. Prior to co-founding comScore, Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Paragren is now part of Siebel Systems. Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham has been a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice. Dr. Abraham is a widely recognized expert on market research, consumer modeling and innovative information solutions. He has authored many articles in a variety of academic and industry journals. In 2009 he received the AMA's Parlin Award, a preeminent national honor recognizing one individual annually who has demonstrated "outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time." He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA's William F. O'Dell Award for an article "that has made the most significant long-term contribution to the marketing discipline." He was inducted in the Entrepreneurship Hall of Fame, designated along with comScore as a "Technology Pioneer" by the World Economic Forum, and was named a "Great Mind" by the Advertising Research Foundation. Dr. Abraham has given numerous speeches on Internet industry trends and marketing subjects in various industry conferences and forums. Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT. He also holds an Engineering degree from the École Polytechnique, France's premier science and engineering school.