The Big Push
Everything starts with a dream. The Global Fund has the dream of a world without HIV, Malaria and Tuberculosis. With their "The Big Push" campaign Claudia Gonzalez strengthens their claims, which are substential, even baffling: 2015 not a single child will be born with HIV, end these deseases once and for all. To reach these claims she mobilizes people to join The Big Push, to join the conversation, create a trend, put political pressure and become social. "There's no way you can think of an online versus offline world. You have to mix the two," says Claudia Gonzales
The presentation ends with a video ofAriana Huffington, Bill Clinton and other movers and shakers plugging The Big Push.