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Senior Vice President Product Management Automobiles and Aftersales at BMW Group, is in charge of the planning, steering, and controlling of the worldwide BMW product portfolio. Within this function she also assumes responsibility for the business areas Connectivity and eMobility. Together with her international team Hildegard has just launched the innovative BMWi sub-brand with its latest products BMWi3 a. BMWi8 as well as adding new family members to the range like the all new BMW 4series Gran Coupe. Hildegard has a strong international background in global marketing, branding a.communication as well as product strategy. Having studied business science Hildegard also holds an MBA (London). She started her career with Unilever where she held various positions in product a.internationalbrand management in several countries a.finallymoved on to the luxury goods business of Calvin Klein at Unilever. Entering the BMW Group in 1998 she was in charge of the MINI relaunch and global brand management which is still considered an iconic brand case.Since 2010 she is heading the worldwide product management for BMW.